This unit examines effective digital strategic communication in an environment of technological change and digital disruption. Students will develop a critical understanding of key historical developments in digital communication, shifting professional communications practices over time, and the multidimensional character of the contemporary communications space. This unit will examine the implications of these developments for effective digital communication and explore contemporary ethical considerations in strategic communication.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Critique and assess key historical developments in digital strategic communication and how these have shaped organisational strategic communication practices;
2. Examine and engage with a range of contemporary ethical issues in strategic communication;
3. Critically examine the relationship and difference between digital strategic communications and traditional strategic communications; and
4. Design and implement digital strategic communications practices for incorporation into organisational strategic plans, including execution, maintenance and evaluation of these plans.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.