This unit explores the evolution of branding communication and visual logo design globally, which involves design principles; design contexts, project brief and applications integrated into full identity systems. You will create a logo design to communicate the brand identity by contemplating design styles, audience and market segmentation through the ability to showcase the work professionally both to clients and target audiences. Through a combination of research, theory and project work, students engage in a creative program of study focused on the development of contemporary branding practice. In addition, students will apply the understanding of effective contemporary branding, identity systems, logo application to physical objects and digital forms as well as the adaptation of the work to various contexts.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Analyse the contemporary branding approach and the role of graphic designer;
2. Conduct critical research and analysis, and communicate a rationale for design concepts and final logo design to both client and audience; and
3. Develop an identity system and generate a comprehensive identity style guide for various media applications.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways

Prerequisites

11062 Visual Communication Theory and Principles AND
11063 Principles of Typography and Layout

UC Brisbane students can enrol in this unit by submitting a waiver request

Corequisites

None.

Incompatible units

None.

Equivalent units

8601 Identity Systems

Assumed knowledge

None.