This unit builds on previous units and places emphasis on the relationship between the industrial designer and the design for manufacture industry. You will study the way design responds to marketing theory and practice and the influence on product development. Design project/s are the vehicle for developing design solutions in response to more complex range of criterion which may include marketing, ergonomics, production engineering parameters and issues of sustainability and their effects on society. Design outcomes are developed employing relevant digital media, virtual modelling techniques and the application of suitable materials and manufacturing processes.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Critically evaluate and apply a variety of issues involved in the design development;
2. Professionally present design solution using appropriate selection of written, graphic, digital and oral communication;
3. Critically evaluate the way design responds to marketing theory and practice, including the influence on product development; and
4. Synthesise complete process of product development for manufacture.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

11048 Design for Low-Complexity AND 11050 Design for Medium-Complexity

Corequisites

For students enrolled in ARB201 Bachelor of Design (Industrial Design) the co-requisite is 11045 Professional Evidence (Design).

Incompatible units

None.

Equivalent units

8958 Graduation Studio (Industrial Design)

Assumed knowledge

None.